Legend has it that lightning struck an agave plant and the resulting hot agave juice became tequila.
Instead of waiting for lightning, Casa Herradura maintains over 25 million agaves at every stage of maturity that are harvested and baked to make the best sip-grade tequila.
Each agave plant can grow up to 7 ft. in each direction. Its leaves are sharp and poisonous and burn when they pierce the skin. Upon maturation, the agave is cut down to its core. As the early sun rises, a group of men known as jimadors, JIMADORS CAN DISTINGUISH WHEN AGAVE IS AT ITS PEAK SIMPLY BY LOOKING AT IT, trained by those who came before them, head out into the fields surrounding Casa Herradura with one single tool: the coa. A SHARP, CURVED MACHETE-LIKE KNIFE. The coa is what these men use to tame the agave into nicely rounded piñas that make Herradura tequila. A curved, sharpened blade at the end of a long handle, the coa requires both skill and strength to be used properly.
After the piñas are harvested, they're brought back to the Casa in order to be baked and crushed.
GIANT OVENS MADE OF BRICK AND STONE LINE AN AREA OF THE CASA. EACH DAY, WORKERS CRAWL THROUGH THE OVENS' DOORS AND CAREFULLY HAND-STACK THE HARVESTED AGAVE TO FILL EACH OVEN. THE OVENS CAN HOLD UP TO 45 TONS OF AGAVE. THE PIÑAS ARE COOKED FOR UP TO 26 HOURS.
The resulting agave is extremely sweet and rich and ready to be crushed to make mosto-the pre-fermented juice that makes tequila. Casa Herradura lets fermentation happen naturally, without human intervention-the way its been done since the beginning. The agave, trees, and other plants on the Casa's grounds naturally produce the yeast that ferments Herradura's tequila. Each plant adds its own unique piece to the un-replicable signature the valley's flora leaves on the tequila. The Casa's fermentation tanks are not covered so that they are exposed to the open air through the honeycomb lattice surrounding them.
After fermenting, the mosto (agave juice) is heated at lower temperatures than modern production dictates. This allows it to reach a lower proof so that the complex flavor elements of the juice are preserved. Natural compounds are selectively recovered during distillation, adding flowery and spicy nuances to the tequila. The mosto is distilled twice reducing it to a point where only the best alcohol is preserved. Each batch of tequila is tasted and carefully reviewed by a panel of tequila experts to ensure the quality of Casa Herradura's tequila. Upon approval, the tequila is then prepared to be barreled for aging.
Each of Herradura's tequilas are aged longer than the industry standards require to create smoother and more robust flavor for each expression.